Skip to main content

Best Discounting Strategies for Ecommerce Companies

 t might appear at first glance that offering discounts are not the surest way to make your ecommerce business more profitable. Indeed, if you approach discounting without a clearly defined plan, or the tools to evaluate whether it’s working and the wider impact on your business, you might just regret ever attempting a discounting strategy!

However, if used in an appropriate and intelligent way, discounts can be a powerful addition to your ecommerce armoury.

 "Discounting is a strategic issue for any ecommerce business and needs to be approached with the right methodicl mindset."  Aran Reeks


You don't need me to tell you that selling online is highly price sensitive so it's essential that you have a clear pricing strategy to start with that includes intelligent and well planned discounting

Some strategies to consider:

1. Firstly, what type of discount?

In reality, there are only three types of discount: 

  • A percentage discount on a product
  • A cash amount discount on a product
  • Selling a product for a fixed, reduced price

It becomes more tricky when you start to think about setting up the discount's conditions:

Will it be something like these for example?

            “spend £50 and get …..........”

            “buy any 2 products  ...........”

            “enter the discount code SUN17 at checkout” ...............

You then need to determine what elements get discounted when the above conditions are met:

Will it be?

     … to get free delivery

    … to get another one free!

    … and get 15% off your entire basket

If your eCommerce platform offers you the ability to control the conditions and application of discounts then you can start to adapt your discounts to produce maximum benefit for your business.

The most popular discount strategies are:

  • Free delivery - a one-off offer or triggered when you spend above a certain amount
  • Specific cash amount discounts
  • % discounts
  • Multi-buy and volume-based discounts - which can also be linked to free delivery
  • Combination offers - buy several items together from a selected range at a special price
  • BOGOF (or variants)
  • A discount on your next shop
  • A free gift above a certain spend

Discounts can be applied to an entire basket or individual items and they can be time-limited. You can also trigger a discounted price on an item when a related product is placed in the basket.

Popular posts from this blog

What is the best way to get coupons?

  There are a plenty of coupon websites providing discounted offer, deals and coupons everyday. Here are some great places to find coupons: vices or to purchase from specific retailers. Retailer/Manufacturers/Store Websites -  Many big retailers and stores, like Macy’s, Walmart, Target will provide special online offers and discounts at their websites. If you can’t find coupons for your favorite foods, check the brands’ websites; they sometimes offer printable coupons.You can sign-up for your local store’s loyalty programs and register at their websites so you can get emailed coupons. Printable Coupon Sites  – You can also get the printable coupons online on high quality coupon websites like  (dot)com, Groupon, RedPlum, Coupon Network and Smart Source etc. Big coupon sites will offer the discounts information and free coupons for name brands almost daily. There are thousands of coupons varies from groceries coupons, clothing coupons, shoes coupons to health care coupons. You can find a

Discount Coupon websites in India/Pro

  Websites and coupon codes are so outdated. They simply don’t work anymore. Back in the old days, there weren’t many sites where you could find coupon codes and various sites offered coupons that gave significant discounts. However now a days, as soon as coupon code is released, it is featured on one site or the other and hence reaches almost all potential users who have become smart enough to open site later, search for coupons first. As a result, the website/service providers have also become smarter and now only provide coupon codes which are good to new users. For old users, they simply don’t work and there’s nothing for regular users. I left using coupon codes about 6 months back when I discovered inOne App. It’s an app that allows me to uninstall Ola, Uber, Food Panda, Zomato and various other apps which I have been using, as it provides features from all of them. But the best thing is it already fetches the best coupons which are going on various sites and while I order/book so